Artist Support
FOR
ARTISTS.
Why this page exists
Less hype. More honest help.
Most artists we meet are brilliant at making work and lost when it comes to selling it. That's not a personal failing — nobody teaches this stuff. We've spent the last 25–30 years learning what works, what doesn't, and where the easy wins are.
This page is the advice we'd give a friend over coffee. No jargon, no funnels, no pressure. Read what's useful, ignore what isn't, and get in touch when you're ready.
25+
Years backing artists
100%
Made onsite — never outsourced
A guide for artists
The steps to selling your artwork.
A short, honest walkthrough of what we'd tell any artist starting out — from reproducing your originals to choosing the right paper and getting a website that can actually take orders. Tap any step to read the detail, then watch the studio video.
As an artist, your passion belongs in the studio, creating work that inspires. But turning that passion into a thriving, scalable business can feel overwhelming. Balancing high-quality reproductions, complex framing, website tech, and the daily hassle of packing and shipping boxes can easily pull you away from what you love most.
Love to Frame is here to support artists. We have been supporting artists for over 25 years, and we know exactly what it takes to help you succeed.
To give you the ultimate advantage, we have partnered with expert web designers to secure an incredible, exclusive deal: a fully functional, professional e-commerce website with built-in print-on-demand capabilities for just £300. This is an incredible tool we are putting directly into your hands to help you take complete control of your business.
Explore our step-by-step guides below to see exactly how to use our 25+ years of expertise and this incredible website tool to get your name out there, build your brand, and start selling your art globally.
A discounted website package — built for artists.
If you've found us through one of our partner galleries or art schools, you qualify for our artist website package — designed to sell your work, easy to update, and at a price that works for a working artist.
Website build
£300 one-off
Hosting & support
£30 / month
Groups, camera clubs & collectives
£599 up-front
£30/month hosting, plus £5 per additional artist page.
Includes e-commerce, secure checkout, dropship-ready order routing straight to our studio, hosting, SSL, plugin updates, and up to 1 hour of content amends each month. Delivered in partnership with J&T Promotions.
Websites we've built
Artist sites already live and selling.
Artist website
Catherine Short
A clean, image-led site built to showcase Catherine's paintings and make it easy for collectors to browse, enquire and buy.
Visit site
Artist website
Leslie Robinson Studio
A focused online home for Leslie's studio work — designed to present her portfolio professionally and handle print sales.
Visit siteDropshipping for artists
Sell the work — we'll print and post it.
We set up a shared online spreadsheet with you listing every piece, size, paper and price. When a customer buys, forward the order and we print on demand and ship direct to them in plain, unbranded packaging. No setup fee, no monthly cost — just our trade print price per order.
The Artist Journey
From "what do I do?" to selling regularly.
Wherever you are right now, there's a next step. Here's the path we've watched hundreds of artists walk.
- 01
You make art — but don't know what to do with it.
You've built a body of work. Now what? Most artists get stuck right here. We'll help you take the next step without the overwhelm.
- 02
Learn how to actually sell it.
Pricing, audiences, where to show, what sells, and what doesn't. Practical lessons from 25+ years working with artists at every stage.
- 03
Reproduce your work the right way.
Originals are precious — and finite. High-quality giclée prints let one piece earn for years and reach buyers who can't afford originals.
- 04
Get the tools — prints, frames, a website.
Everything you need to look professional and ship orders: scanning, fine-art printing, framing, and a proper website that sells for you.
- 05
Take action — and keep building.
We'll keep supporting you as you grow. Most of the artists we work with stay with us for years.
Practical advice
The lessons that actually move the needle.
Pulled from decades of conversations with artists at every stage — from first sale to full-time practice.
Use Instagram properly
Stop posting like a hobbyist. Show process, show finished work in real spaces, talk to your audience. Consistency beats clever every time.
Approach galleries & cafés
How to walk in, what to bring, what to say, and what to never do. Most rejections come from the same five mistakes.
Get exposure that matters
Local press, art fairs, open studios, collaborations. Not every opportunity is worth your time — we'll help you spot the ones that are.
Originals vs prints
Why reproducing your work isn't 'selling out' — it's how serious artists build a sustainable income from a single painting.
Photograph your work
Bad photos kill sales. Whether you DIY or send it to us for proper scanning, we'll show you what 'good' actually looks like.
Pricing without panic
A simple framework for pricing originals, limited editions, and open editions — without undervaluing yourself or scaring buyers off.
How we help you
Everything you need under one roof.
When you're ready to take the next step, the practical work is all done in-house — no outsourcing, no middlemen.
Artwork scanning & reproduction
High-resolution capture of your originals so prints look exactly like the painting in your hand.
Reproduction serviceFine art giclée printing
Museum-grade prints on archival papers and canvas — the same standard used by leading galleries.
Fine art printingBespoke picture framing
Hand-finished frames built around your work — protecting it and presenting it the way it deserves.
Picture framingWebsite creation for artists
A proper online home for your work — built to sell, easy to update, and made by people who actually understand artists.
Talk to us about a websiteCome to the studio
Book a studio visit or presentation.
We're happy to invite artists — on your own or as a group — down to our Timperley studio for an in-person presentation. Tips, tricks, and honest answers to the questions that actually matter: pricing, reproduction, promotion, framing, selling online.
Not sure yet? Send a question through the form and we'll come back to you — no obligation, no pressure.
Solo artists or groups welcome
From a one-to-one chat to a full art-society visit.
Held at our Timperley workshop
See the print room, framing benches and finished work in-person.
Tips, tricks & Q&A
Bring your questions — we'll cover pricing, prints, promotion, and anything else on your mind.
Artists we've worked with
The people behind the work.
Read the guides
WRITTEN FOR ARTISTS.
Practical, no-fluff guides written by people who work with artists every day — from first sale to full-time practice.
Read Guides & NewsSelling
How to Sell Prints of Your Art
Scanning, editioning, pricing, packaging and dropshipping — how to turn one original into a reliable print income.
Read the guidePrinting
Best Paper for Giclée Prints
Matt, satin, rag, etching or bamboo? A plain-English guide to the Hahnemühle papers — and which one suits your work.
Read the guideReproduction
How to Get Your Artwork Scanned
Booking a scan, colour matching and receiving print-ready files — the whole process from start to finish.
Read the guidePrinting
Giclée vs Fine Art Print
Giclée, fine art print, archival, museum print — what each term actually means and how to choose the right one.
Read the guideWatch & learn
Short videos. Straight talking. No fluff.
Honest, no-fluff videos covering the things artists ask us most — recorded in the workshop, the way we'd explain it in person.
How to photograph your artwork
Why reproduction changed my clients' careers
Walking into your first gallery
Pricing originals without guesswork
Instagram for artists who hate Instagram
What to put on your artist website
New videos added regularly. Got a question you'd like us to cover? Send it through.
The selling-machine playbook
Turn your Instagram
into a selling machine.
Your feed is the shop window. Your website is the cash register. Here's exactly how to bridge the two — the same playbook we use at Love To Frame to build community and convert followers into collectors.
@yourartistry
Pinned
Lead with Instagram — cast the widest net
Instagram is the undisputed home of visual art: reels, imagery, aesthetics. But cross-post smartly to Facebook, Pinterest and TikTok to catch different demographics and pull in buyers who'd never have found you otherwise.
Switch to a free Business profile
Flip your account to Business or Creator — it's free and instantly unlocks analytics. You'll see exactly who's viewing your posts, which pieces land hardest, and the exact times your audience is online.
Your pinned posts are your CV
Instagram lets you pin three posts to the top of your feed. Treat them as your artist CV — Pin 1: About You. Pin 2: Your Process (behind the scenes, 3D scanning, printing). Pin 3: Your Point of Sale, with a clear call-to-action straight to your shop.
Target specific locations & gift shops
If your work captures the Lake District, coastal towns or historic cities — use it. Search out local gift shops, tourist hubs and regional galleries in those exact areas and DM them directly. Local businesses love stocking art that celebrates their own community.
Network & reach out directly
Once your grid looks strong, get proactive. DM interior designers, boutique hotels and galleries who hunt for fresh talent. Follow, comment on and build real relationships with artists in your niche — networks lead to collaborations, shares and entirely new buyer circles.
Share your story as an artist
Collectors don't just buy art — they buy the artist. Share your inspirations, your studio, what drives you to create. That insight into your world is what turns a casual follower into a lifelong buyer.
Smart boosting for paid reach
Don't hit Boost blindly. Pick a post or Reel already getting natural traction, then boost it and target audiences interested in Fine Art, Interior Design or Art Collecting. Just £2–£5 a day can put your work in front of the perfect buyers worldwide.
Always link your shop
Never leave anyone guessing where to buy. Make sure your bio link points straight to your storefront, and use the Link Sticker in Stories every single time you show off a new piece.